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NetSpring has been acquired by Optimizely → Read the release

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NetSpring vs. Amplitude

Amplitude is a leading product analytics platform built for Product teams. On the other hand, NetSpring is a next-generation platform built for both Product and Data teams.

NetSpring avoids the data silos and inconsistencies of first-generation platforms like Amplitude. It is built on a warehouse-native architecture that aligns with a modern, composable data stack. This unlocks significant business benefits in terms of self-service access to all product and customer data, security & compliance, and cost.

Core Templates

Self-serve common reports for event segmentation, funnel, path, retention, impact, etc.

Dashboards

Get a full picture of product performance and how customer behavior impacts key business metrics

Cohort Analysis

Group users based on common usage patterns, events, and attributes

Multi-Actor Analysis

Analyze events across any actor, not just users

Ad Hoc Visual Exploration

Create flexible visualizations from any combination of events, metrics, and dimensions available from the warehouse through a freeform drag and drop template

Bring Your Own Data Model

Natively leverage the existing schema in your warehouse, without requiring any changes

Flexible Data Model

Natively leverage all data in the warehouse to calculate any metric or custom attribute, without writing any SQL

Transparent Query Generation

See the exact SQL used to query the warehouse – no black boxes

Mutable Data

Reflect changes to underlying records in the warehouse automatically in any existing analysis

No Data Duplication

No copies of the data are required

Data Governance

Leverage existing governance and data quality checks upstream of analytics tables in the warehouse

Security & Compliance

Prevent sensitive data from leaving your secure enterprise environment

Manageability & Cost

Avoid additional ETL or Reverse ETL pipelines

Cost vs. Performance

Control the trade-offs between cost and performance based on your business needs at any given time

Data Warehouses

Directly access and query data in Snowflake, Google BigQuery, AWS RedShift, or Databricks

Warehouse Activation

Activate marketing, sales, customer success, and support programs off the single source of truth, without data duplication

Ready to find out more? Schedule a Demo

Buyers Guide for Warehouse-Native Product Analytics

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Bonfire case study

Bonfire Increases Activation Rates 80% with Behavioral Cohort Analysis

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Bonfire Increases Activation Rates 80% with a Warehouse-Native Approach

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Getting set up is easy.

Connect to Snowflake, BigQuery, Redshift or Databricks. Be up and running in hours.